Keegan Leech ANALYSIS: ‘Close to a million’ smokers quit under South Africa’s Covid-19 rules? Limits to lockdown research

Tobacco sales have been outlawed under South Africa’s Covid-19 lockdown since March 2020. Has the ban made a million or so smokers quit the habit?

The first phase of South Africa’s Covid-19 lockdown, introduced in late March 2020, put strict limits on what people could do. They could only leave home to get medical care, buy groceries and collect social grants. The sale of tobacco and alcohol was banned. 

The rules have since been relaxed to allow alcohol sales, but the tobacco ban remains – and remains controversial. More than half a million people have signed a petition to repeal it, and a tobacco lobby group has taken the government to court.

But has the ban also had the effect of helping even more smokers kick the habit, as a video shared by the National Council Against Smoking claimed?

The video was also shared by South Africa’s department of health on 1 June 2020.

“Close to a million people stopped smoking during the lockdown,” Savera Kalideen from the National Council Against Smoking says in the clip. Kalideen tweeted a similar claim a few hours after the health department posted its video. (Note: The department’s tweet gives Kalideen’s title as “Dr”. She told Africa Check she is not a doctor.

Given the public health implications of such a significant shift, we took a closer look at how the number was estimated.  

Online survey with free stuff incentive

Kalideen said an online survey by the Research Unit on the Economics of Excisable Products (Reep) at the University of Cape Town (UCT) found that an estimated 800,000 to a million smokers had chosen to end the habit under the ban. 

The survey, conducted in April and May 2020, was anonymously completed by more than 16,000 people. Reep analysed 12,204 answers. A chance to win one of 10 retail vouchers was offered as an incentive to complete the survey.

The results were weighted to be “as reflective of the smoking population as possible”. 

The report adds that because it was a survey of cigarette smokers, this “population” is not South Africa’s entire population as counted in the most recent census, but the population of smokers.

Percentage to number?

The survey report estimates that “16% of smokers at the start of the lockdown were able to quit successfully”. 

Is this “close to a million people”, as Kalideen claims in the video? The report does not include this number – or any number for people who have quit smoking under the ban. 

But it estimates that before the ban, 6.5 million adults in South Africa regularly smoked cigarettes. The figure was calculated using UCT’s most recent National Income Dynamics Study. This national multi-year survey is designed to track poverty, household dynamics, livelihood and other social factors.

The arithmetic

A National Council Against Smoking spokesperson told Africa Check how they had calculated the number. 

Sixteen percent of 6.5 million “is 1,040,000”, they said. “Thus it is a safe estimate that 800,000 to 1 million smokers above 18 have stopped smoking.”

Reep’s director, Prof Corné van Walbeek, told us the calculation was acceptable. Kalideen “quoted our study and we stand with this percentage”, he said. “The arithmetic is fine too.” 

Smoking and selection bias

But selection bias could be a concern for a survey like this, Dr Maia Lesosky, associate professor of epidemiology and biostatistics at UCT, told Africa Check. “People who are particularly interested in the topic tend to be more willing to complete the survey than a random sample,” she said.

“The larger the survey and the more diverse a community the survey reaches, the better.” 

The researchers noted that their questionnaire was “likely to be completed by more affluent and connected people”.

‘Worst possible outcome’?

Another possible hurdle was people self-reporting their smoking status. The survey asked: “Have you successfully quit smoking over lockdown?” No definition of what “successfully” quitting meant was given. 

Dr Richard van Zyl-Smit, head of the UCT Lung Institute’s clinical research unit, told Africa Check that self-reporting was the “worst possible outcome” for such a survey. 

Many studies of the process of quitting smoking require more of participants than simply saying they have quit. Their self-reported status is also tested to determine if their bodies contain evidence of recent tobacco use. 

Van Zyl-Smit said it could have been difficult to test people’s self-confirmed smoking status during the lockdown.  

Survey numbers ‘almost certainly’ overstated

The survey “almost certainly overstates the number of people who have really quit”, said Prof Charles Wheelan, a senior lecturer at Dartmouth College in the United States and author of Naked Statistics and other books. 

 Wheelan, who also flagged the challenge of selection bias, said survey takers “are likely to overstate their ‘success’ in quitting”. 

“We know how hard that can be.” 

A 2009 report analysing 72 studies of methods to quit smoking during pregnancy found that “misclassification of smoking status by self-report” was “one of the most significant risks of bias”.

Stopping and starting

It’s possible that people who quit smoking during the lockdown will resume the habit when the ban is lifted. The Reep report estimates that 12% of quitters plan to start again. 

Dr Evan Blecher, an economist in fiscal policies for health at the World Health Organization, told Africa Check that smoking relapse rates were high. 

“That is why many studies that attempt to measure the effectiveness of cessation methods look at cessation rates at intervals of years.”

Blecher pointed to two smoking studies in which more than half the participants started smoking again within a year of quitting. He said this was “typical”.

“How many will go back to smoking is hard to guess, but I would suspect it’ll be a high number, especially without support programmes.”

Lesosky concurred that when the lockdown ended and people returned to their usual routine, many of South Africa’s new ex-smokers might find it difficult to continue to abstain. 

“I don’t think this has anything to do with the survey though, or with the nature of the survey. It’s just the reality of how difficult it is to manage a smoking addiction.”

The researchers themselves noted “several other weaknesses and caveats” with their survey. Some survey takers might not have answered truthfully due to fear of being caught, for example. Other issues were the stigma of smoking and the timing of the study. 

Bottom line? Lockdown made it easier for many to quit

To establish if the wholesale quitting was a short-term trend or not, Kalideen said, more research was needed. Reep is currently conducting a second survey on the effect of the ban on smoking. 

But despite the survey’s shortcomings, there was “significance to the overarching point that the lockdown has made it easier for many people to quit smoking”, Wheelan told Africa Check.

“Even if the numbers are overstated, it still means that making tobacco products less accessible is likely to reduce smoking rates.” 

Nonetheless, the survey calls for the ban to be lifted. “People are buying cigarettes in large quantities, despite the lockdown,” it says. These are increasingly of the illicit variety, on which the full amount of taxes have not been paid.

The debate continues to smoulder.

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Comment on this report

Comments 15
  1. By Vanessa

    This is almost definitely inaccurate – no one who has any sense is going to admit in any online survey that they are doing something illegal!

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  2. By Lynette Pienaar

    I haven’t always been able to smoke everyday but every opportunity I get to smoke I grab. Whether its making rollies from squeezed out tobacco from collected stompies or an actual cigarette it makes no difference. This is my new reality because of the freedom that was stolen from me by a government I didn’t even vote for but thank God ANC supporters have also lost their rights so I am so much more positive that in the next election the ANC will sink faster than the titanic. So I can bear the struggle of this stolen liberty for as long as it lasts.

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  3. By Rashieda

    What a load of … I tried and failed 4times. Now smoke more than ever. This survey was probably done in an office building eith no smoking area inside

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  4. By Tiaan Fourie

    The sad truth that none of these polls or “Experts” covers the fact that withdrawal symptoms in some smokers get to life threatening levels.
    Realities like depression and suicide isn’t even covered and totally ignored by the so called doctors and expert. The main truth is that most smokers suffer from some sort of depression they use smoking as a coping mechanism. Now take their crutch away and what do you get. Numerous young people old people mothers fathers children grand parents commit suicide as the government force lock down regulations onto them that force them into deeper depression. I have in the last few months witnessed countless lives lost to depression amid the draconian regulations NDZ and her ilk have forced us to endure. People that have been smoking for 30 years and more that have been told by their medical doctors not to quit cold turkey under any circumstances, Die because of complications from nicotine withdrawal.
    Ex drug users that use cigarettes to keep them from going back to hard drugs, now return to their old habits as smokes are more expensive than the hard drugs they used to use. NDZ these so called “Experts” and Doctors dont care about people losing their lives and sanity

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  5. By Mirikee

    Savera Kalideen from the National Council Against Smoking is spreading fake news.
    Africa Check, I am extremely offended by this article and that you gave her more public exposure.
    A round of applause for doing your part of the Media/Government lie machine

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  6. By Madeleine Klue

    It only make me now a criminal, because I am forced to buy illegal cigarettes.
    After 43 years of smoking, I dont think so. Also many of my friends and family didnt quit.
    How can goverment make a decission for you?
    Only thing now less money for food

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  7. By Janine

    The biggest load of … I’ve heard. Wonder who did this apparent survey. Maybe more like a million people was supposedly contacted.

    Africa Check…….Sorting fact from fiction you say?????

    This article is definitely FICTION.

    Donate? ?? Sorry I don’t have money to waste. However I’m sure you have a huge sponsor!!!!

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  8. By Eben de Beer

    I’m not a smoker but got a lot of friends that do smoke, no one has quit but just buying illegal sigarettes. By banning sigarettes the goverment is losing millions in tax money. It is tax on tobacco products and sales tax. Just can’t understand it

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  9. By Samuel Mitchell

    Where did they get that figure from? Nobody asked me if I’ve quit and nobody else I know has been asked. They can’t possibly know who the smokers are, much less who has quit. It is absolute nonsense!
    If records were kept on all smokers then maybe they could survey the facts but it has never been done so that is entirely made up. There is no evidence and if there is any “evidence”, it would HAVE TO BE FAKE!!!

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  10. By Zee vdh

    Not sure who they used for the survey, but it’s a joke. The ban only made a bunch of criminals out of smokers as they have to buy cigarettes illegal for tripple the price

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  11. By Johanita

    are you sure this is true?. Nobody I know who smoke could quit and I have been quit for months but wanted to start again because of all the stress. Who did the survey? Were they actual smokers. This really doesn’t seem true

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  12. By Michelle

    Should have been easy but if you still get cigarettes and can still smoke why not, dont even think close to a 1000 has stopped smoking. Social Media like to spread rumors and FALSE news.

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