Back to Africa Check

‘Coca-Cola 20th anniversary celebration’ giveaway page a scam

“Congratulations! Coca-Cola 20th anniversary celebration!” reads the header of a web page getting attention on Facebook and WhatsApp.

The link to the page has been shared in Facebook groups with a joint membership of at least 1 million, across Africa. Data from CrowdTangle, Facebook’s public insights tool, reveals that it has been posted about 90 times.

“You're very lucky to be selected for our survey,” the page reads. “In just one minute, you will get 4000 Rand!

“We have prepared some rewards for who participate in the survey. You only have 4 minutes and 30 seconds, to answer this survey! Hurry up, the number of prizes available is limited!”

The questions include “Do you know Coca-Cola?” and “What do you think of Coca-Cola?” Regardless of the answers you give, you are declared eligible to progress to the next step. Finally, you are declared a winner.

CokeScam_Fake

Share on WhatsApp to get paid

But just like in many other phishing scams, you’re then instructed to share the “promotion” before you can claim the prize. In this case, you have to share it with five groups or 20 friends on WhatsApp. 

The instruction to share is a sign that this is an engagement bait scam. These scams ask people to interact by liking, commenting or sharing. The more people interact with a post, the greater its reach. 

No such survey appears on Coca-Cola website or Facebook and Twitter pages. And the web page is not a Coca-Cola company site.

The company has termed the page fake.

For publishers: what to do if your post is rated false

A fact-checker has rated your Facebook or Instagram post as “false”. What should you do? First, don't delete!

Click on our guide for the steps you should follow.

Publishers guide

Africa Check teams up with Facebook

Africa Check is a partner in Facebook’s third-party fact-checking programme to help stop the spread of false information on social media.

The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.

You can also help identify false information on Facebook. This guide explains how.

Further Reading

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
limit: 600 characters