It says 10,000 people will win prizes ranging from generators and smartphones to clothes. To win, users have to type “Jumia” in the comments.
“Note: Make sure you message us,” it adds. Posts that ask for people’s personal information via direct message are often scams.
Is the promotion genuine?
‘We are not running any such competition’
Jumia is headquartered in Nigeria and operates in 10 other African countries, including Kenya, Egypt and Tanzania.
The Facebook page gives its location as “Niger state”, but the promo doesn’t appear on Jumia Nigeria’s official Facebook page and website.
Africa Check showed Jumia Kenya a screenshot of the promotion on Facebook Messenger and asked if it was genuine.
“We are currently not running any such competition on our page or website,” they said. “The link to our official Jumia page is https://www.facebook.com/JumiaKenya.”
Blue tick for verified accounts
“Kindly note that all our Jumia official accounts are verified,” Jumia added. “We don't have any other pages other than @JumiaKenya on ALL platforms. By verification we mean ALL our channels have the blue tick.”
Most social media, including Facebook and Twitter, use a blue tick to show that the accounts of prominent people and businesses can be trusted to be the real thing.
The Facebook page “Jumia Free Shopping Voucher April” does not have a blue tick. – Dancan Bwire
For publishers: what to do if your post is rated false
A fact-checker has rated your Facebook or Instagram post as “false”. What should you do? First, don't delete!
Click on our guide for the steps you should follow.
Africa Check teams up with Facebook
Africa Check is a partner in Facebook’s third-party fact-checking programme to help stop the spread of false information on social media.
The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.
You can also help identify false information on Facebook. This guide explains how.