The Facebook post says: “From tomorrow Mr Price will be taking CVs. Mr price is hiring 100 men and 28 women to work drop ur number down here I will call u, no certificate wanted.”
Job ad fake
The job ad on Facebook contains a number of tell-tale signs it’s not to be believed. The link in the post takes you through to two different landing pages before clicking through to the Mr Price website.
Suspicious posts are often written with inconsistent capitalisation and poor grammar and spelling. In this post, the first sentence is in all capitals, and it uses casual abbreviations such as “ur” instead of “your” and “u” instead of “you”. This would be highly unusual for a genuine job ad.
Another red flag is the request to leave your phone number in the comments. This is an example of engagement bait – posts that ask people to interact by liking, commenting on or sharing. The more people do this, the greater the Facebook page’s reach.
Genuine companies often list links to online forms or portals where job seekers can submit their details. Mr Price has a dedicated careers site, where job seekers can create a profile and apply for open positions.
Pages sharing info not trustworthy
The page which posted the suspicious Mr Price ad, JobFinderZA, has used similar formats to advertise job ads for Danone and the South African post office. These ads also contained links that had no relation to the companies the posts claimed were hiring.
Africa Check also made multiple attempts to call the phone number listed on the page, with no success.
There is no indication that any of the positions listed on the page are real.
For publishers: what to do if your post is rated false
A fact-checker has rated your Facebook or Instagram post as “false”. What should you do? First, don't delete!
Click on our guide for the steps you should follow.
Africa Check teams up with Facebook
Africa Check is a partner in Facebook’s third-party fact-checking programme to help stop the spread of false information on social media.
The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.
You can also help identify false information on Facebook. This guide explains how.