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Beware of fake Facebook pages ‘Equity Loans’ and ‘Fairkash Loan’ run by the same person and impersonating multiple digital lenders

IN SHORT: These Facebook pages use the logos of several financial institutions in Kenya to offer loans to Kenyans. But beware, they're run by the same person who’s out to scam you.

The Facebook pages Equity Loans and Fairkash Loan are advertising loan offers to Kenyans on Facebook.

The pages use the logos and names of reputable financial institutions operating in Kenya to advertise the loans. 

Logos appearing on the pages include those of Kenya’s Equity Bank Limited and digital lenders such as Branch International, Tala, Zenka and Ipesa

The pages also feature the logo of M-Shwari – a mobile product created through a partnership between M-Pesa, a mobile financial service by Kenya’s largest telecoms company, Safaricom, and NCBA Bank.

The pages claim that users can access up to KSh80,000 (about US$605). 

They instruct interested users to send the word “LOAN” to the number “0755332646”.

The pages’ posts have been republished dozens of times. They also appear here and here.

But are the pages to be trusted? We checked.

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Confusing and suspicious identity

Africa Check noted that the pages have a mixed and suspicious identity. They have logos of different financial institutions, making it difficult to know their true identity. This is a red flag, as reputable companies wouldn't sloppily merge logos for their main page.

We also noted that the Facebook pages in question did not link to a website, which is unusual for pages claiming to represent legitimate businesses. 

Both pages also use the phone number “0755332646”. It's highly unlikely that different companies will share a contact number. This leads us to believe that the pages are run by the same person. It’s also strange that the number cannot be found on the websites of the companies whose logos have been used.

The adverts on both pages are poorly designed. They are repeated and use different unbranded graphics with text in different fonts. This is unusual for adverts from a legitimate business. 

All signs point to fake pages with fake offers.

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