Back to Africa Check

‘Black Friday’ cash and prizes message not from Safaricom – it’s a scam

A message posted on two Facebook groups with more than 200,000 combined members claims Safaricom, Kenya’s biggest telecoms company, is giving away cash, phones, airtime and internet bundles.

It reads: “Safaricom black Friday! Is your number among the few selected by Safaricom to receive its offers during this Black Friday Period? Included offers are KSh 6,200 M-Pesa cash, new Samsung S8 phone, KSh 1,200 all network airtime, 28 GB no expiry data.”

The message, which is also circulating on WhatsApp, ends with a link to the website

Safaricom usually posts its promotions on its official website – – but this offer can’t be found there. Is it legit? We checked.

‘Be wary of fraudulent ads’

The site seems unaffiliated to Safaricom and has an amateur design.

It tells visitors to submit their phone number to “check if it is among the 12,400 numbers selected to get the black friday offer”.

Africa Check entered a series of random and nonexistent phone numbers, but were still given apparently good news: “Congratulations, your number has been selected to receive a KES 6,200 M-Pesa cash for free!” But to redeem the cash, visitors are required to share the message on 12 WhatsApp groups.

On 24 November 2020, a Twitter user posted a screenshot of the message with the comment “@Safaricom_Care see your people.”

Safaricom responded: “Hi. Please be wary of fraudulent Ads. This is not legit.”

The message is a scam. Learn how to identify scams on Facebook in our comprehensive guide. – Dancan Bwire


Republish our content for free

We believe that everyone needs the facts.

You can republish the text of this article free of charge, both online and in print. However, we ask that you pay attention to these simple guidelines. In a nutshell:

1. Do not include images, as in most cases we do not own the copyright.

2. Please do not edit the article.

3. Make sure you credit "Africa Check" in the byline and don't forget to mention that the article was originally published on

For publishers: what to do if your post is rated false

A fact-checker has rated your Facebook or Instagram post as “false”, “altered”, “partly false” or “missing context”. This could have serious consequences. What do you do?

Click on our guide for the steps you should follow.

Publishers guide

Africa Check teams up with Facebook

Africa Check is a partner in Meta's third-party fact-checking programme to help stop the spread of false information on social media.

The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.

You can also help identify false information on Facebook. This guide explains how.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
limit: 600 characters

Want to keep reading our fact-checks?

We will never charge you for verified, reliable information. Help us keep it that way by supporting our work.

Become a newsletter subscriber

Support independent fact-checking in Africa.