The Facebook page “Naivas KENYA” has been scamming unemployed people in Kenya with fake offers of jobs at Naivas supermarkets since 2018.
Its posts claim the supermarket chain has hundreds of jobs available. To apply, users are told to complete a Google Form. This is a common tactic in other job scams Africa Check has debunked, including another fake Facebook page also advertising jobs at Naivas.

The page was created on 10 September 2018. Each time one of its ads is rated as false, the ad is deleted and a new one posted.
The clearest sign that the page is a scam is that job seekers are always asked to pay a registration or application “fee” via M-Pesa mobile money transfer. Proof of payment has to be submitted on a Google Form.
Always be suspicious if a job ad asks for payment. Legitimate companies and recruitment agencies don’t require people to pay when they apply for jobs. And recruitment agencies are usually paid for their services by the company hiring, not the potential employee.
“Naivas Kenya” is not Naivas supermarkets’ official Facebook page. It has just over 3,000 followers, while the official page has 118,000. The official page has no links to the scam page, and the scam page has no links to official Naivas social media accounts or websites.
Naivas has previously told Africa Check that it advertises vacancies on its official social media channels. Job seekers can also drop applications off at its stores.
If an ad does not appear on the official social media accounts of a company or doesn’t link to the company’s official website, it is suspicious.
Read our in-depth investigation into how Facebook scammers make money. Our guide to Facebook scams and how to spot them will also help you avoid being duped. – Dancan Bwire
Its posts claim the supermarket chain has hundreds of jobs available. To apply, users are told to complete a Google Form. This is a common tactic in other job scams Africa Check has debunked, including another fake Facebook page also advertising jobs at Naivas.

Payment red flag
The page was created on 10 September 2018. Each time one of its ads is rated as false, the ad is deleted and a new one posted.
The clearest sign that the page is a scam is that job seekers are always asked to pay a registration or application “fee” via M-Pesa mobile money transfer. Proof of payment has to be submitted on a Google Form.
Always be suspicious if a job ad asks for payment. Legitimate companies and recruitment agencies don’t require people to pay when they apply for jobs. And recruitment agencies are usually paid for their services by the company hiring, not the potential employee.
No links to Naivas
“Naivas Kenya” is not Naivas supermarkets’ official Facebook page. It has just over 3,000 followers, while the official page has 118,000. The official page has no links to the scam page, and the scam page has no links to official Naivas social media accounts or websites.
Naivas has previously told Africa Check that it advertises vacancies on its official social media channels. Job seekers can also drop applications off at its stores.
If an ad does not appear on the official social media accounts of a company or doesn’t link to the company’s official website, it is suspicious.
Read our in-depth investigation into how Facebook scammers make money. Our guide to Facebook scams and how to spot them will also help you avoid being duped. – Dancan Bwire
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For publishers: what to do if your post is rated false
A fact-checker has rated your Facebook or Instagram post as “false”, “altered”, “partly false” or “missing context”. This could have serious consequences. What do you do?
Click on our guide for the steps you should follow.
Publishers guideAfrica Check teams up with Facebook
Africa Check is a partner in Meta's third-party fact-checking programme to help stop the spread of false information on social media.
The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.
You can also help identify false information on Facebook. This guide explains how.
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