The graphics first appeared on Facebook in March 2022 with claims that the anchors were passing a “hidden message” of solidarity with the United Democratic Alliance (UDA). The party’s colours are yellow, green, black and white.
The UDA is led by current deputy president William Ruto. He is running for president in Kenya’s August 2022 elections.
There appear two be two versions. The news anchors in the graphics include Fridah Mwaka and Olive Burrows of NTV Kenya; Victoria Rubadiri, Mukami Wambora, Yvonne Okwara and Mwanahamisi Hamadi of Citizen TV; and Sharon Momanyi of KTN News.
But did the news anchors really wear yellow to show their support for UDA? We checked.
The other screengrab is of Mwaka presenting the news on 26 March. She reported that Ruto had called out president Uhuru Kenyatta over claims that the government was paying politicians to support the ruling Jubilee Party instead of using the money to eradicate drought.
A Google reverse image search of KTN News presenter Momanyi’s screengrab reveals it was taken on 31 December 2021 as she reported on a Azimio la Umoja campaign rally at Kakamega county’s Bukhungu stadium.
Why do TV news anchors wear yellow?
The UDA was formed in December 2020.
We checked online for videos and posts where the news presenters wore yellow before the party was formed.
We found videos and posts showing Fridah Mwaka, Sharon Momanyi, Victoria Rubadiri, Mwanahamisi Hamadi, Olive Burrows, Yvonne Okwara all wearing yellow outfits months and years before the UDA’s launch.
Africa Check spoke to Muthoni Ngigi of Bella Borsa Consultants, an image consultancy firm, about the choice of yellow for news anchor’s outfits.
“Colour choice definitely matters at any public appearance or as a symbolic presentation, especially for those at the forefront of service delivery to the public,” Ngigi told us. “I think that colour choice during heightened seasons (for example, political or awareness campaigns) is of paramount consideration.”
Ngigi added that anchors who prefer yellow tend to be “young and seek to exude creativity, optimism, and excitement”.
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