The product was developed to be used when milking cows, but Kenyans use it on their skin, claiming it improves the complexion.
The photos are captioned: “The Old Vs New Arimis jelly.” But has the agricultural-turned-skincare product rebranded like this?
Visual designer’s mock up
The rumours began circulating after someone describing themselves as a visual designer on Twitter shared illustrations of a new design for the product. But she made clear it wasn’t an official change for the brand.
The Nairobi-based designer shared the full “brand identity redesign” on Behance, a social media platform for creative work.
The Standard newspaper reported that “an artist’s impression of Arimis milking jelly’s ‘new’ package was ... met with opposition online” and Kenyan TV station KTN Home reposted the Standard article on Facebook.
Lighthearted suggestion taken seriously
Despite the media reporting that the design was merely a suggestion for a redesign and not official, Kenyans reacted as though the brand would become unrecognisable.
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