The screenshot shows two photos of a man with large antlers on his head, his body painted brown and white to resemble a deer.
Text under the photos reads: “A South Carolina man who self-identifies as a deer has been transported to the hospital via helicopter after being shot by two hunters.”
A user in Kenya has posted the screenshot on a public group page with nearly 915,000 members.
What’s going on here? We checked.
‘Where facts don’t matter’
Using a TinEye reverse image search of the photos, we found a fuller version of the article on the HuntingPA outdoor community website, posted in November 2020. Here it’s credited to World News Daily Report, a website that claims to be satirical.
We were then able to find the original article on World News Daily Report. The site’s slogan is “Where facts don’t matter.” It includes a disclaimer that the publisher assumes all responsibility “for the satirical nature” of the articles, which are “entirely fictional”.
Satire is a broad category, but can be defined as “the use of humour, irony, exaggeration or ridicule to expose and criticise people’s stupidity or vices”.
This story, like the others, is not true. But where did the photos come from?
These led us to the Aurora Dancewear and Costume website, which says the deer costume was developed in 2009 by makeup artist Laura Baker.
For publishers: what to do if your post is rated false
A fact-checker has rated your Facebook or Instagram post as “false”, “altered”, “partly false” or “missing context”. This could have serious consequences. What do you do?
Click on our guide for the steps you should follow.Publishers guide
Africa Check teams up with Facebook
Africa Check is a partner in Meta's third-party fact-checking programme to help stop the spread of false information on social media.
The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.
You can also help identify false information on Facebook. This guide explains how.