The screenshot shows two photos of a man with large antlers on his head, his body painted brown and white to resemble a deer.
Text under the photos reads: “A South Carolina man who self-identifies as a deer has been transported to the hospital via helicopter after being shot by two hunters.”
A user in Kenya has posted the screenshot on a public group page with nearly 915,000 members.
What’s going on here? We checked.
‘Where facts don’t matter’
Using a TinEye reverse image search of the photos, we found a fuller version of the article on the HuntingPA outdoor community website, posted in November 2020. Here it’s credited to World News Daily Report, a website that claims to be satirical.
We were then able to find the original article on World News Daily Report. The site’s slogan is “Where facts don’t matter.” It includes a disclaimer that the publisher assumes all responsibility “for the satirical nature” of the articles, which are “entirely fictional”.
Satire is a broad category, but can be defined as “the use of humour, irony, exaggeration or ridicule to expose and criticise people’s stupidity or vices”.
This story, like the others, is not true. But where did the photos come from?
These led us to the Aurora Dancewear and Costume website, which says the deer costume was developed in 2009 by makeup artist Laura Baker.
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