A meme posted on Facebook to inspire those who start small in business claims that global soft drink manufacturer Coca-Cola sold only 25 bottles in its first year of business.
“Whenever you feel bad, just remember that Coca-Cola only sold 25 bottles the first year. Never give up,” reads the message in a meme shared in Kenya.
The exact message was also shared by Facebook groups in South Africa, Uganda, Nigeria, Zambia and was among dozens of other inspirational quotes shared by a Facebook group and page in Kenya and Zimbabwe.
But did Coca-Cola sell only 25 bottles in its first year? We checked.
Coca-Cola first sold by the glass
The site also notes that the first servings of the drink were not sold in bottles but in glasses, at five cents per glass. “During the first year, sales averaged a modest nine servings per day in Atlanta,” according to the website.
“In 1894, impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles. Large scale bottling was made possible just five years later,” says Coca-Cola.
Information not accurate
Africa Check contacted Ann Moore, communications director at Coca-Cola Company, to comment on the accuracy of the claim in the meme.
“The statement is not correct. In fact, we didn’t even sell Coca-Cola in bottles in our first year. Coca-Cola was available as a fountain drink only in 1886 and we started by selling at one pharmacy, Jacob’s Pharmacy in Atlanta. In those very early days, sales averaged about 9 drinks a day,” she said.
“I think the sentiment that even Coca-Cola started out small is correct, but the information is not accurate, and the images are misleading. We did not have bottles or cans back then,” said Moore. – Dancan Bwire
For publishers: what to do if your post is rated false
A fact-checker has rated your Facebook or Instagram post as “false”. What should you do? First, don't delete!
Click on our guide for the steps you should follow.
Africa Check teams up with Facebook
Africa Check is a partner in Facebook’s third-party fact-checking programme to help stop the spread of false information on social media.
The content we rate as “false” will be downgraded on Facebook and Instagram. This means fewer people will see it.
You can also help identify false information on Facebook. This guide explains how.
Fighting coronavirus misinformation
Africa Check is working with the CoronaVirusFacts/DatosCoronaVirus Alliance, a coalition of more than 100 fact-checkers fighting misinformation about the Covid-19 pandemic.
Learn more about the alliance here.
© Copyright Africa Check 2020. Read our republishing guidelines. You may reproduce this piece or content from it for the purpose of reporting and/or discussing news and current events. This is subject to: Crediting Africa Check in the byline, keeping all hyperlinks to the sources used and adding this sentence at the end of your publication: “This report was written by Africa Check, a non-partisan fact-checking organisation. View the original piece on their website", with a link back to this page.