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Video of leaping whale in school hall isn’t a hologram – it’s an advert

A video of a whale plunging into the floor of a school gymnasium, as the kids in the audience gasp, has gone viral as another leap in technology.

The post suggests the whale is a hologram, created by a “photographic process that produces images using the differences between two lasers”. (For a better explanation of how holograms work, watch this.)

But it’s just a marketing ploy. According to Snopes, the video was created by technology startup Magic Leap in 2015 to create hype for an augmented reality product it was working on. It would let users experience “augmented reality” in a headset similar to Microsoft’s HoloLens.


Video a demo of potential technology

The children in the video were not wearing mixed reality headsets, so they couldn’t have been able to see the hologram.

The whale video is only a demo of what this type of technology could do. Magic Leap used special effects to create it.

The company’s augmented reality headset - Magic Leap One - was launched in 2018.

While it does let you conjure your own whale in your immediate surroundings (see users try it out here), it has been described as “disappointing” by some technology blogs.


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